26
May
09

Migrate to a 3g iPhone?

My wife and I have been thinking about trading in our 2g iPhones for a pair of new ones. The sleak design and additional GPS feature would be useful.

What stands in the way?

Well, for starters the fPhoto 3act that the data plan costs $10 more per month than with the 2g phone. Again, the only difference in the two phones from a feature perspective is GPS – so why the price difference… and why do I have to abandon my superior plan?

Second, is the actual price of the phone. The new iPhone prices at $599 if you do NOT sign up for a new plan at the time you buy the phone. What an absolute rip-off! It’s peers price more than 20% less than that. If you are willing to bend over and “take it” (the plan, that is) they will be happy to sell you the phone for $199. So lame. So lame- in fact – you would think Apple had employed Dell’s customer service or Microsoft’s product management (two abysmally unsuccessful groups grasping at straws for a clue) to develop the marketing plan and sales playbook for the 3g iPhone.

OK APPLE — “LISTEN UP”: Why not offer EXISTING 2g customers a “migration path” to the new product? It seems foolish to lock up the early adopters in the old 2g model. These are your evangelists! They should have your latest products!
These are the people that helped get the word out about your phone product initially before you had a track record. So why do you punish them?

How can you help them, Apple?  Offer a trade-in program for working 2g phones with active AT&T contracts:  Trade in a 2g phone + $199 for a new iPhone 3g AND stay on your existing plan BUT add 2 additional years to the contract length. This would serve everyone’s interests and likely boost adoption rates.
This is the most logical path for Apple to take to increase penetration and help reduce acct erosion when Android is more widely deployed later this year. Think about it. I’m waiting….

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