Business Intelligence : Oxymoron?

According to Wikipedia : “Business Intelligence (BI) refers to technologies, applications and practices for the collection, integration, analysis, and presentation of business information to better support business decision making.”

Phew!  That’s a mouthful.  What does that really mean?

I think if you asked a lot of my former employers they would tell you that BI gave them something to talk about and a means of understanding whether the business was successful or not in its objectives.  That is, of course, a limited definition of the power of BI — limiting BI to simple runrate metrics.  While barely scratching the surface of BI, this is a common usage scenario.   Too often, companies are satisfied to just have timely data for reporting – forget rule-based inclusion/exclusion (exception reporting) or any serious analysis.

For BI of any sort to be effective, it must be (1) timely, (2) accurate, and (3) directive. There are many analysis-based exercises that are not so structured:  these can generally be characterized as “data mining”.  BI is a means of understanding how current performance fares against expectations and how it might be improved.  What is sometimes unclear to folks is the importance and necessity of having a functional subject expert define and quality assure the reporting product to be developed.  Without having these people’s input and their buy-in the effort is likely to fail.

Recognizing the benefits of BI is a team effort.  I/T-centric or business unit – centric solutions are doomed to failure – albeit due to cost, ineffectiveness or corporate politics.  Organizations must make every effort to ensure that BI reporting efforts are carefully defined by technologists and functionals if the effort is to be ultimately successful.  The buy-in of the team – end to end – is critical.

I recently came across the website Zoho (http://www.zoho.com/).  If you have not been to this site, please do check it out for yourself.  The site provides a variety of online applications and low-cost alternatives to enterprise platforms (e.g., CRM).  Cool stuff- but even they don’t have an ETL tool!


1 Response to “Business Intelligence : Oxymoron?”

  1. September 27, 2008 at 7:18 am

    Thank you
    This is a cool website.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

Moments - powered by Flickr

RSS Economy – Powered by BookMach

  • An error has occurred; the feed is probably down. Try again later.


Error: Twitter did not respond. Please wait a few minutes and refresh this page.

RSS MarketPulse

  • Tronc sale of L.A. Times to local billionaire set to close Monday: report June 16, 2018
    Southern California biotech billionaire Patrick Soon-Shiong's purchase of the Los Angeles Times from Chicago-based Tronc is slated to close Monday, according to a Saturday report by the Los Angeles paper. Soon-Shiong also gets the San Diego Union-Tribune in the half-billion-dollar deal, along with smaller local publications including an edition of the S […]
  • Nvidia to replace Time Warner in S&P 100 June 15, 2018
    Nvidia Corp. will replace Time Warner Inc. in the S&P 100 index prior to the opening bell on June 20, S&P Dow Jones Indices said late Friday. Nvdia stock was flat in after hours trading and closed down 0.6% to $265.26 during the regular session. The change in the index comes as the AT&T Inc. -Time Warner merger closed earlier this week. FleetCor […]
  • Theranos CEO Elizabeth Holmes steps down June 15, 2018
    Theranos Inc. said late Friday that embattled Chief Executive Elizabeth Holmes has stepped down from the top boss spot. Theranos general counsel David Taylor will take over as CEO. Holmes will remain as chair of the board.Market Pulse Stories are Rapid-fire, short news bursts on stocks and markets as they move. Visit MarketWatch.com for more information on t […]
  • Time Warner to be renamed WarnerMedia, execs departing June 15, 2018
    Things are shifting at AT&T Inc. and Time Warner Inc. post-merger. John Stankey, a long-time AT&T executive who will be running the Time Warner properties, announced several rebranding and structural changes in an internal memo Friday afternoon. Time Warner will be renamed WarnerMedia, and former Time Warner head Jeff Bewkes and Turner cable-TV unit […]

%d bloggers like this: